

Publisher: Pearson
Condition: New
ISBN-13: 9780134219929
Author: James F. McKenzie, Brad L. Neiger and Rosemary Thackeray
Format: Paperback
The seventh edition of the health promotion program planning primer by McKenzie, Neiger, and Thackeray, published by Pearson.
The book follows the full program cycle: assessing needs, setting measurable goals and objectives, selecting theory-based interventions, planning for implementation and resources, and designing evaluation, with attention to community assessment and to the practical constraints programs run into.
For undergraduate and graduate public health and health education courses, and for practitioners planning community health programs.
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